![]() Location – Most physical stores are located in central urban areas, making them extremely accessible for most individuals.ĭue to their prime locations, they enjoy massive walk-in traffic.Brands – Most of the major department stores were built around the ‘house of brands’ concept that features many different labels, top designers and leading manufacturers, making it easy to find new and exciting styles.Selection – This concept offers a great choice of popular, fashionable and innovative products in many well-defined categories, all under one roof, management and ownership.Convenience – This model offers a one-stop shopping experience, as a wide variety of goods can be purchased in a single place, which can save a lot of time and hassle for people with busy lifestyles.The big chains offer many key advantages to the typical shopper: Many consumers prefer to do a significant part of their shopping in department stores due to a variety of reasons. In an era where ecommerce is being passionately embraced by more and more consumers from all demographic groups, these traditional multi-brand retail chains invest all their strategic efforts to prove they can still remain an indispensable part of the national, regional and local commercial puzzle, even in today’s 24/7 digital shopping landscape. Department stores are large scale retail shops, usually situated at a central location in the heart of a city, divided into a number of specialized sections, each selling a particular merchandise, such as designer clothes and shoes, fashion accessories, lingerie, cosmetics and perfume, home appliances, electronics, sporting goods, toys and furniture.įor decades, these gigantic physical all-purpose retail establishments were considered as iconic urban landmarks and were seen as core social and economic institutions that helped shaping the spirit of modern consumerism and mainstream shopping culture.
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